Why do local citations matter?

What is Local Citation?

Simply put, a local citation is any online mention of the name, address, and phone number of a local business.

Google LOVES local citations and gives businesses that have them higher rankings. This is because they help verify that the business exists… 

Why do local citations matter?

Local citations significantly influence two scenarios relating to local businesses:

Local citations either positively or negatively impact local search engine rankings. The number of citations a business accrues, the accuracy of the data they feature, and the quality of the platforms they exist on all influence rankings. Search engines like Google amass data about each business.

If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’s chance of ranking well. However, if the data search engines encounter is inconsistent, this trust is eroded, lessening ranking opportunities.

Local citations either positively or negatively impact consumers. Accurate citations help people discover a local business, which can result in web, phone, and foot traffic, culminating in transactions. Inaccurate citations, however, can misdirect customers, leading to a loss of reputation and revenue.

What are the components of a local citation?

The core components of a citation are a company’s name, address, and phone number (NAP) and can also include a reference or link to a designated page of the company’s website. In addition to this, a citation may incorporate some or all of the following elements:

  • Business categories Hours of operation
  • Driving directions
  • Business description
  • Images
  • Videos
  • Payment forms accepted
  • Geo-coordinates
  • Reviews
  • Owner responses
  • Taglines
  • Links to social and other forms of media
  • Email addresses
  • Fax numbers
  • Alternate phone numbers
  • Attributes

Local citations can help your business website enjoy better rankings on Google as well as all other major search engines. Better rankings mean that your customers would be able to find you and get in touch with you, quickly.

Are you often build Citation for your business? Are you set them up wrong?

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